Need a specialist, or a team of specialists in SEO? The Philippines is the perfect place to find talented and experienced search engine optimization experts to expand your marketing team and grow your website’s presence.

There are approximately 15,000 search engine optimization (SEO) practitioners in the Philippines. And that number grows by around 10% every year.

Until very recently, there weren’t many dedicated SEO university courses in the Philippines, so practitioners tend to come from all sorts of backgrounds. Most have undergone independent training after graduating with a university degree (e.g. in English, Computer Science, Communications). Specific SEO training courses started between 9-10 years ago, and were offered by pioneering SEO practitioners in the Philippines who built schools catering specifically to web development and digital marketing.

Within these training courses, trainees are deployed to actual SEO projects where they’re required to apply their knowledge to real-life search challenges. Naturally this enhances their skills in the SEO field, so most graduates hit the employment market completely job-ready.

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Want an SEO expert – or a team of experts – in the Philippines?

Search engine optimization (SEO) experience

Search engine optimization (SEO) is still an emerging industry in the Philippines, as it is in the rest of the world. As a result, SEO specialists tend to range in experience from a few months up to 9-10 years:

  • Junior – Junior SEO specialists in the Philippines are typically graduates of certification or diploma courses with up to 11 months of relevant experience.

  • Intermediate – An SEO specialist in the Philippines with 1-2 years of relevant experience is considered intermediate.

  • Senior – Senior SEO Specialists in the Philippines have 2+ years of relevant experience.


SEO Specialists are experienced in:

  • Building an SEO strategy specific to the objectives of the clients

  • Content marketing, writing and editing content

  • Link building, rank tracking, keyword research and writing meta tags

  • Experience with various web optimization tools

  • Performing competitor analysis and technical audits.

Search engine optimization (SEO) tools

google analytics
google search console
google keyword planner
screaming frog
majestic seo
google analytics
google search console
google keyword planner
screaming frog
majestic seo

Apart from these tools, SEO specialists are expected to have a good understanding of the following web technologies:

  • HTML
  • CSS
  • Javascript (less common than HTML and CSS).

Save up to 70% on labor and occupancy costs

Because living costs are so low in the Philippines, labor and occupancy costs are too. We can employ and accommodate fully qualified, very experienced SEO experts in the Philippines, adding their skills and expertise to your team for up to 70% less than you’d pay in your local employment market. Hiring a professional SEO in the Philippines just makes good business sense.

Contact us for salary information

Tips for employing for SEO in the Philippines

  • It takes 5-7 weeks to recruit an SEO expert in the Philippines.
  • Not all SEO specialists are Google Analytics-certified, but most are proficient with a range of website optimization tools.
  • Typically this profile is an individual contributor who can work with minimal supervision.
  • SEO specialists are usually good with numbers, and they expect measurable performance reviews using objective metrics/KPIs supplied by their employer.
  • Some SEO specialists handle projects remotely or have a work-from-home arrangement. Expect a higher than regular rate if you require them to work in an office 5 days a week, as they’ll consider transportation fees in their asking salaries.

Frequently Asked Questions

How long does it take to get an offshore SEO specialist or team up and running in the Philippines?

Your outsourced SEO specialist can be up and running in as little as five to seven weeks when you outsource through MicroSourcing. From discussing the requirements and qualifications desired of your specialist(s), to assigning your new team member their very first task, MicroSourcing can help meet your specific requirements. Keep in mind, if you require a larger team of SEO specialists, then our talent acquisition team may require additional time for the extra recruitment, training and onboarding needed to establish your qualified, offshore team.

What are the costs of outsourcing to the Philippines?

Outsourcing to the Philippines can result in significant cost savings of up to 70%. Here at MicroSourcing, we offer a monthly fee to help reduce overheads and allow you to focus on scaling and growing your business. Included in the monthly fee is infrastructure, recruitment and training, security, staff benefits and management.

What are the qualifications and skills of a great SEO specialist?
Successful SEO specialist skills include:
  • Ability to pair their understanding of quality content with their problem solving and decision making skills to optimize web traffic
  • Maintaining readability of content while including a favorable amount of SEO content
  • Back end optimization for web pages using Content Management Systems (CMS)
  • Link building
  • Analyzing market trends and translating them into web pages and written content
  • Excellent communication skills
  • Programming languages such as HTML and CSS
  • High level of accuracy and attention to detail
  • Familiarity with marketing tools and software.
A higher education degree or certificate in one of the following is desirable:
  • Marketing
  • Communications
  • Business Administration
  • Online Marketing.
How can I ensure quality when hiring offshore SEO specialists in the Philippines?

MicroSourcing’s talent acquisition team works just as an in-house recruitment team would. They screen, interview and test candidates to ensure candidates meet the needs and requirements as illustrated in your role briefs. With over 10 years of experience pioneering a new way of offshoring, MicroSourcing’s expertise is backed by being one of the largest and most experienced offshoring providers in the Philippines - so quality is not a concern.

With a dedicated management team on the ground, working one-on-one with your employees in the Philippines, MicroSourcing has 192+ talented staff in operations who keep the communication between your business and your offshore team streamlined. We also have operational departments that help your employees function efficiently and productively

Sample SEO specialist profiles

SEO specialist profiles


  • Define requirements, tasks, and resources associated with SEO strategy
  • Manage and execute implementation of SEO strategy
  • Collaborate on client strategy and goal definition for success
  • Keep pace with SEO, search engine and internet marketing industry trends
  • Perform keyword research to optimize existing content and uncover new opportunities
  • On-Page optimization
  • Off-Page optimization
  • Link building
  • Conversion rate optimization
  • Social media management
  • Mobile SEO


  • SEO Specialist
  • Affiliate Marketing Associate (Brand Marketing)
  • Junior Technical Analyst – Web Audit
SEO specialist profiles


  • Provide SEO analysis and recommendations for website 
  • Provide recommendations for content development based SEO goals
  • Monitor and evaluate search results and performance
  • Monitor and evaluate web analytics dashboards in to develop SEO strategies
  • HTML, CSS, JavaScript, PHP, Java and JSP
  • MySQL, MS Acess and Oracle


  • SEO and Google Adwords specialist
  • Senior SEO/SEM Specialist
  • Data Entry Associate (Database Marketing)

Interested in recruiting team(s) in the Philippines?

Since our inception in 2006, MicroSourcing has become one of the biggest providers of offshoring solutions in the Philippines. We can help you build a dedicated team in the Philippines, regardless of the roles and level of specialization you require. MicroSourcing is 100% owned by the Probe CX, one of Australia’s fastest growing offshoring solution and customer engagement firms. So, it’s safe to say we’re experts in outsourcing to the Philippines.

Call +1 888-731-0023 today or send us an email to discuss your company’s offshoring needs.

Additional resources



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